Brand Vision: How to Energize Your Team to Drive Business Growth
9780470028353
Description
David Taylor's third book lifts the lid on why so many brand visioning projects end in an overly theoretical and complex approach he calls 'strategy tourism'. By contrast, his straightforward, no-nonsense programme will ensure that you end up with an inspiring vision and a hands-on action plan to drive growth. Designed in a highly practical format, brandvision shows how to lead your team on a step-by-step 'visioning journey' that builds engagement, energy and alignment. Powerful tips, tools and tricks help you start applying the principles to your business Thought-provoking and irreverent, brandvision demonstrates all the dos and don'ts of brand visioning with many stories of success (and screw-ups) including T-Mobile, Dove, Porsche, Absolut and James Bond. It is an invaluable toolkit for anyone interested in rethinking a brand vision - whatever its shape or size.
Productinformatie
| Auteur | Taylor, David |
|---|---|
| Uitgever | Wiley |
| Publicatiedatum | 16-01-2007 |
| Aantal pagina's | 288 |
| Taal | English |
| Bindwijze | hardcover |
| Afmetingen | 2.3 x 19.8 x 23.9 centimeters |
| Gewicht | 765.5 grams |
| Editie | 1 |
| ISBN | 9780470028353 |
| Conditie | Nieuw |
Features
Aantal pagina's
288
Auteur
Taylor, David
Bindwijze
hardcover
Publicatiedatum
16-01-2007
Taal
English
Uitgever
Wiley
Reviews
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