Qualitative Methods in Business Research (Introducing Qualitative Methods series)
€3890
€3990
Qualitative Methods in Business Research (Introducing Qualitative Methods series)
9781446273395
Description
This pragmatic, applied textbook showcases the potential and impact of qualitative research in business and management. Using case studies and a global approach it provides you with an overview of the philosophies, methodologies and methods you will need to research in this field. Demystifying the whole process, it walks you through every aspect of conducting and using research in business, including generating questions, collecting useful data, evaluating the research and disseminating your findings. It New to the 2 nd Praise for the 1st `Comprehensive, current and compelling, a winning combination for any research student or practitioner interested in increasing his/her knowledge about qualitative methods as they apply to business research′ - The Qualitative Report
Productinformatie
| Auteur | Eriksson, Päivi |
|---|---|
| Uitgever | SAGE Publications Ltd |
| Publicatiedatum | 09-12-2015 |
| Aantal pagina's | 376 |
| Taal | English |
| Bindwijze | paperback |
| Afmetingen | 2.2 x 17 x 24.2 centimeters |
| Gewicht | 624 grams |
| Editie | Second |
| ISBN | 9781446273395 |
| Conditie | Nieuw |
Features
Aantal pagina's
376
Auteur
Eriksson, Päivi
Bindwijze
paperback
Publicatiedatum
09-12-2015
Taal
English
Uitgever
SAGE Publications Ltd
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