Colgate Total Whitening Gel Toothpaste, 4.8oz 4-pack

Im all about white teeth and a fan of the Colgate brand. I was excited to try Total SF with whitening being that I have minor issues with sensitivity. As for the sensitivity, this product was perfect for me with a great taste. The whitening on the other hand wasnt initially as impressive. I stuck with using this product until the tube was gone. I wanted to give it a fair chance! The whitening was actually better than I thought, Im just used to faster results with my other Colgate personal fav. But all in all, the product was pretty good!! [This review was collected as part of a promotion.] See more

Show more

Although the overall cleaning quality is the same as any other Colgate total product that youd expect (pretty good) the "New Flavor" toured on the packaging is nothing to boast about. I sincerely threw away a toothbrush, wondering if the horrible smell/taste was because a hungover roommate used it. Upon breaking out a new toothbrush, turned out that my toothpaste was the perpetrator. Stunningly bad taste and smell, compared to the old Colgate Total Whitening. R&D team - huge miss on the taste smell panel here, please try again!! See more

Show more

Ive been a Colgate user for years. Ive always use Colgate Total Advanced Whiting Gel. This new formula is not for me! No where on the box does it say New Flavor, only on the tube! (false advertising) and what is this Stannous Flouride? The fine print on the tube says: products containing stannous fluoride may produce surface staining of the teeth! Isnt it the active ingredient in the paste? What does that mean?! Any why didnt you make an advanced white gel toothpaste!? I literally went to 3 stores looking for the old formula. I think you have lost a cusumer with this new formula. If it wasnt broke, why fix it. And consumers should be able to choose to stay with the old formula or go with the new versus the company removing the old formula and stocking the new on the aisle. See more

Show more

I have a been a loyal user of this toothpaste for the past 15 years. It was my go to for its great taste and ability to clean well, but I am SO upset with the recent change in the flavor - it is NOT pleasant, and after a an hour or two, it leaves a terrible taste in my mouth. Plus, the box says nothing about a new flavor. You only discover this once you open the box and see the tube. I think its really poor on Colgates part to try to trick customers into purchasing a product without disclosing this change. Whats even more frustrating is that I purchased a two pack of this "new flavor" and now I will have to find a new toothpaste to replace it, because I cannot stand using it for one more day. On top of the flavor issue, it also seems to leave a dry residue feeling in my mouth and makes my tongue burn and feel numb. See more

Show more

I have been loyal to the Colgate Total Whitening Gel for years! I drive out of my way to pick up the Colgate Whitening GEL, not paste, to be sure I have my favorite. On my last shopping trip I did not notice the box addition of "SF" or "New Active Ingredient" when I picked up a three pack at the store. That same day I received a call from my daughter, another loyal Colgate Whitening Gel customer, to watch out! She had just opened a tube of Colgate Total Whitening Gel and the New Flavor was terrible. Too late, I had opened my three pack. I tried it, thinking I have had this brand for years and go out of my way to buy the Colgate Whitening Gel. Unfortunately, the flavor is as bad as was described. You feel like you need to brush your teeth after you are done brushing. Even after a rise of mouth wash you cannot seem to loose the bad flavor of the "New Flavor". Very disappointed to have to shop for a new toothpaste. See more

Show more