Authenticity: What Consumers Really Want
9781591391456
Description
Contrived. Disingenuous. Phony. Inauthentic. Do your customers use any of these words to describe what you sell--or how you sell it? If so, welcome to the club. Inundated by fakes and sophisticated counterfeits, people increasingly see the world in terms of real or fake. They would rather buy something real from someone genuine rather than something fake from some phony. When deciding to buy, consumers judge an offering's (and a company's) authenticity...
Productinformatie
| Auteur | Gilmore, James H. |
|---|---|
| Uitgever | Harvard Business Review Press |
| Publicatiedatum | 24-09-2007 |
| Aantal pagina's | 320 |
| Taal | English |
| Bindwijze | hardcover |
| Afmetingen | 3.1 x 16.2 x 24.2 centimeters |
| Gewicht | 654 grams |
| Editie | Illustrated |
| ISBN | 9781591391456 |
| Conditie | Als nieuw |
Features
Author
Gilmore, James H.
Binding
hardcover
Language
English
Pages
320
Publication date
24-09-2007
Publisher
Harvard Business Review Press
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