Contemporary Strategy Analysis: Text and Cases
9781119120841
Description
Robert M. Grant combines a highly accessible writing style with a concentration on the fundamentals of value creation and an emphasis on practicality in this leading strategy text.In this new edition several topics have increased emphasis platform-based competition and 'ecosystems' of related industries; the role of strategy making processes/practices; mergers, acquisitions and alliances; and additional emphasis on strategy implementation. Cases are completely updated to include companies which are prominent in the business press and well known to students (eg Amazon, Tesla, Tough Mudder, Tata Group, Samsung).Contemporary Strategy Text and Cases, 9th Edition combines the text with an updated collection of 20 case studies. It is suitable for both MBA and advanced undergraduate students.
Productinformatie
| Auteur | Grant, Robert M. |
|---|---|
| Uitgever | John Wiley & Sons Inc |
| Publicatiedatum | 2016T |
| Aantal pagina's | 758 |
| Taal | English |
| Bindwijze | paperback |
| Afmetingen | 2.5 x 19.7 x 25.4 centimeters |
| Gewicht | 1280 grams |
| Editie | 9 |
| ISBN | 9781119120841 |
| Conditie | Als nieuw |
Korting: 2,5% (je bespaart €0,75)
Features
Aantal pagina's
758
Auteur
Grant, Robert M.
Bindwijze
paperback
Publicatiedatum
2016T
Taal
English
Uitgever
John Wiley & Sons Inc
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