Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders
9780470238271
Description
EATING THE BIG FISH : How Challenger Brands Can Compete Against Brand Leaders, Second Edition, Revised and Expanded The second edition of the international bestseller, now revised and updated for 2009, just in time for the business challenges ahead. It contains over 25 new interviews and case histories, two completely new chapters, introduces a new typology of 12 different kinds of Challengers, has extensive updates of the main chapters, a range of new exercises, supplies weblinks to view interviews online and offers supplementary downloadable information.
Productinformatie
| Auteur | Morgan, Adam |
|---|---|
| Uitgever | Wiley |
| Publicatiedatum | 17-02-2009 |
| Aantal pagina's | 368 |
| Taal | English |
| Bindwijze | hardcover |
| Afmetingen | 3.3 x 15.8 x 23.1 centimeters |
| Gewicht | 664 grams |
| Editie | 2 |
| ISBN | 9780470238271 |
| Conditie | Nieuw |
Discount: 2,5% (you save €0.75)
Features
Author
Morgan, Adam
Binding
hardcover
Language
English
Pages
368
Publication date
17-02-2009
Publisher
Wiley
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