Marketing Communications
9781741032697
Description
Draws from both academic literature and applied literature and from Europe and Australasia as well as the USA. Covers all contemporary forms of marcoms - brand advertising and direct-response advertising, sales promotion, corporate image advertising and more. Rossiter from Uni of Wollongong, NSW and Bellman from Uni of W.A..
Productinformatie
| Auteur | Rossiter, John R. |
|---|---|
| Uitgever | Pearson College Div |
| Publicatiedatum | 2005T |
| Aantal pagina's | 500 |
| Taal | English |
| Bindwijze | paperback |
| Afmetingen | 2.5 x 21.6 x 26 centimeters |
| Gewicht | 1142 grams |
| Editie | 1 |
| ISBN | 9781741032697 |
| Conditie | Als nieuw |
Features
Author
Rossiter, John R.
Binding
paperback
Language
English
Pages
500
Publication date
2005T
Publisher
Pearson College Div
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