Mastering Fashion Marketing (Macmillan Master Series, 29)
9781403919021
Description
This is the first book on the subject that combines contemporary marketing theory with analysis of operational marketing practice within the fashion industry. It contains the views of key practitioners and much original case study material from leading fashion organizations to provide unique insights into the reality of fashion marketing.
Productinformatie
| Auteur | Jackson, Tim |
|---|---|
| Uitgever | Red Globe Press |
| Publicatiedatum | 22-12-2008 |
| Aantal pagina's | 240 |
| Taal | English |
| Bindwijze | paperback |
| Afmetingen | 52.5 x 396.1 x 23.4 centimeters |
| Gewicht | 605 grams |
| Editie | 2008 |
| ISBN | 9781403919021 |
| Conditie | Nieuw |
Discount: 2,5% (you save €1.00)
Features
Author
Jackson, Tim
Binding
paperback
Language
English
Pages
240
Publication date
22-12-2008
Publisher
Red Globe Press
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