Reputation: Realizing Value from the Corporate Image
9780875846330
Description
Good reputations, says Charles Fombrun, create wealth. In this thoroughly accessible book, Fombrun shows that by developing strong and consistent images, well-regarded companies generate hidden assets - or reputational capital - that give them a distinct advantage.
Reputation examines how companies in a variety of industries, such as international fashion, investment banking, packaged goods, and even U.S. business schools, compete for prestige and achieve celebrity.
Vital, relevant, and readable for professionals in public, community, investor, and employee relations as well as brand and marketing managers and senior executives.
Reputation examines how companies in a variety of industries, such as international fashion, investment banking, packaged goods, and even U.S. business schools, compete for prestige and achieve celebrity.
Vital, relevant, and readable for professionals in public, community, investor, and employee relations as well as brand and marketing managers and senior executives.
Productinformatie
| Auteur | Fombrun, Charles J. |
|---|---|
| Uitgever | Harvard Business Review Press |
| Publicatiedatum | 01-01-1996 |
| Aantal pagina's | 456 |
| Taal | English |
| Bindwijze | hardcover |
| Afmetingen | 3.2 x 16.5 x 24.8 centimeters |
| Gewicht | 884.5 grams |
| Editie | 1 |
| ISBN | 9780875846330 |
| Conditie | Als nieuw |
Features
Author
Fombrun, Charles J.
Binding
hardcover
Language
English
Pages
456
Publication date
01-01-1996
Publisher
Harvard Business Review Press
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