Retail Intelligence and Network Planning
9780471498032
Description
This innovative book exemplifies the importance of sophisticated and intelligent spatial analysis techniques in dealing with the range of location, distribution and channel management issues which face today's retail and service businesses. Explores some of the trends taking place within the broad consumer-retailing sector, drawing on research undertaken in grocery, supermarket retailing, financial services, travel and leisure in Europe, North America and Australasia Numerous global case studies are used to show keys issues Details how retailers can begin to develop information and analytical frameworks to better understand what is happening in the retail environment Describes how retailers can plan their cross channel network strategy for the future
Productinformatie
| Auteur | Birkin, Mark |
|---|---|
| Uitgever | Wiley |
| Publicatiedatum | 15-06-2002 |
| Aantal pagina's | 304 |
| Taal | English |
| Bindwijze | paperback |
| Afmetingen | 1.7 x 17.1 x 24.6 centimeters |
| Gewicht | 567 grams |
| Editie | 1 |
| ISBN | 9780471498032 |
| Conditie | Nieuw |
Features
Author
Birkin, Mark
Binding
paperback
Language
English
Pages
304
Publication date
15-06-2002
Publisher
Wiley
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