The Handbook of Market Intelligence: Understand, Compete and Grow in Global Markets
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The Handbook of Market Intelligence: Understand, Compete and Grow in Global Markets
9781118923627
Description
An important update to this roadmap for the development of a corporate intelligence programMarket intelligence is the distinct discipline by which organisations systematically gather and process information about their external operating environment in order to facilitate accurate and confident decision making that is based on insight. For companies to thrive in the global post-recession marketplace, their management needs future-oriented business information. The Handbook of Market Intelligence provides a one stop shop, step-by-step roadmap for establishing, conducting and furtherdeveloping corporate intelligence programs within an organisation and then shows how organisations can turn market data into actionable insights.• Full of best practice advice from hundreds of real-life international case studies• Outlines the anticipated future trends in Strategic Market Intelligence based on unique global survey data• Provides guidance on extracting relevant, useful and accurate market information that can be used for successful business development
Productinformatie
| Auteur | Hedin, Hans |
|---|---|
| Uitgever | Wiley |
| Publicatiedatum | 30-06-2014 |
| Aantal pagina's | 288 |
| Taal | English |
| Bindwijze | hardcover |
| Afmetingen | 2.5 x 17.3 x 24.4 centimeters |
| Gewicht | 657.7 grams |
| Editie | 2nd Revised ed. |
| ISBN | 9781118923627 |
| Conditie | Nieuw |
Features
Author
Hedin, Hans
Binding
hardcover
Language
English
Pages
288
Publication date
30-06-2014
Publisher
Wiley
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